NIKE

Nike, Inc. is the world’s largest supplier of athletic footwear and apparel, headquartered near Beaverton, Oregon. Founded in 1964, the company is globally recognized for its “Swoosh” logo and the motivational slogan “Just Do It”.

Core Mission and Identity

– Mission Statement: To “bring inspiration and innovation to every athlete* in the world,” with the famous clarification that “if you have a body, you are an athlete”.
– Brand Origin: Named after the Greek goddess of victory, the company was originally founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman before rebranding to Nike in 1971.
– Innovation Focus: Known for pioneering technologies such as the Waffle sole (originally made in a literal waffle iron), Nike Air cushioning, and high-performance materials like Flyknit and ZoomX foam.