Category: Marketing

Exploring Different Types of Promotional Pricing Strategies: Tips for Success

Posted on | by Khaled Mwafy | Leave a Comment on Exploring Different Types of Promotional Pricing Strategies: Tips for Success

Understanding Promotional Pricing Strategies Promotional pricing strategies play a significant role in the realm of marketing and sales. These strategies involve offering products at reduced prices for a limited time to stimulate demand and encourage immediate purchases. The primary objectives of promotional pricing include increasing sales volume, attracting new customers, and clearing out inventory that […]

The Impact of Coupons and Discounts on Consumer Purchase Behavior

Posted on | by Khaled Mwafy | Leave a Comment on The Impact of Coupons and Discounts on Consumer Purchase Behavior

Understanding Consumer Psychology Consumer psychology plays a fundamental role in influencing purchasing decisions, particularly in the context of coupons and discounts. One of the key concepts in this field is perceived value, which refers to a customer’s evaluation of the worth of a product based on personal perceptions and experiences. When consumers encounter coupons or […]