Nike, Inc. is the world’s largest supplier of athletic footwear and apparel, headquartered near Beaverton, Oregon. Founded in 1964, the company is globally recognized for its “Swoosh” logo and the motivational slogan “Just Do It”.
Core Mission and Identity
– Mission Statement: To “bring inspiration and innovation to every athlete* in the world,” with the famous clarification that “if you have a body, you are an athlete”.
– Brand Origin: Named after the Greek goddess of victory, the company was originally founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman before rebranding to Nike in 1971.
– Innovation Focus: Known for pioneering technologies such as the Waffle sole (originally made in a literal waffle iron), Nike Air cushioning, and high-performance materials like Flyknit and ZoomX foam.
Inspired by the original AJ1, this mid-top edition maintains the iconic look you love while choice colours and crisp leather give it a distinct identity.
Colour Shown: Sail/Hot Lava/Muslin/Blue Chill
Style: IM7420-133
Stand tall with elevated style. Inspired by the original that debuted in 1985, the Air Jordan 1 offers a clean, classic look that’s familiar yet always fresh. This remix boldly reworks the icon’s original magic with a triple-stacked sole. With an unmistakable design grounded in hoops heritage, these kicks ensure your ‘fit is always on point.
Looking for a little extra warmth? Grab this classic hoodie. Smooth on the outside and brushed soft on the inside, our midweight fleece gives you all the cosy feels with a roomy, relaxed fit.
Colour Shown: Gym Red/White
Style: FV7071-687
A mash-up of Pegasus sneakers past, the Nike P-6000 takes early ’00s running style to modern heights. Combining sporty lines with leather, it’s the perfect mix of head-turning looks and comfort. Plus, its foam cushioning adds a lifted, athletics-inspired stance and unbelievable cushioning.
Colour Shown: Limelight/Dark Smoke Grey/Limelight
Style: IF0668-300
The Air Max 2013 brings back an all-time favourite from the Air Max franchise. Just as stylish and sporty as ever, it combines airy mesh and no-sew overlays to help keep you looking and feeling fresh. Plus, Flywire lacing and Air cushioning provide lasting comfort and support.
Colour Shown: Black/Laser Orange/University Red
Style: HF3660-002
Fine-tuned for marathon speed, the Alphafly 3 helps push you beyond what you thought possible. Three innovative technologies power your run: a double dose of Air Zoom units helps launch you into your next step; a full-length carbon-fibre plate helps propel you forwards with ease; and a heel-to-toe ZoomX foam midsole helps keep you fresh from start to 26.2. Time to leave your old personal records in the dust.
More benefits
Product Details
Energy return for your marathon
Two forefoot Air Zoom units combine with ZoomX foam to store and return the energy back to you, powering every step.
Propulsive feeling
A full-length carbon-fibre plate delivers a propulsive sensation that helps you smoothly transition through every stride and tackle turns with confidence.
Cushioned ride
Fully connected ZoomX foam creates an ultralight and cushioned feel, helping you stay fresh and comfortable from mile 1 to 26.2.
What’s new about the Alphafly 3?
The Alphafly 3 is our lightest Alphafly ever, featuring a slightly wider carbon-fibre plate for increased stability, a fully connected ZoomX foam midsole for smoother transitions and an all-new AtomKnit upper designed for improved multi-directional containment and breathability.
