Cropped linen-blend top
Cropped top in woven fabric containing lyocell and linen. Deep V-neckline with gathers at the front and back and double-layered butterfly sleeves. Open back with wide ties. Lined.
Verified On May 11, 2026
H&M
H&M (Hennes & Mauritz) is a Swedish multinational clothing retailer recognized as one of the world’s leading “fast fashion” pioneers. Founded in 1947 by Erling Persson, the company has grown from a single women’s clothing store into a global fashion empire with over 4,000 stores in more than 75 markets.
Crêpe blouse 41% OFF
Blouse in a sheer viscose crêpe weave featuring a band collar and concealed buttons down the front, highlighted by pleated ruffles. Dropped shoulders and extra-long, flared sleeves with a slit at the cuffs. Pleats on the shoulders and at the waist for a defined silhouette. Delicate eyelash stitching at the cuffs and hem.
Garment Length: Regular length
Verified On April 17, 2026
Denim lace-up mini skirt 39% OFF
Mini skirt in soft cotton denim with a high waist, lace-up front and open front pockets.
Garment Length: Mini
Verified On April 17, 2026
Belted mini skirt 41% OFF
Mini skirt in woven fabric featuring a high waist with a concealed zip and hook-and-eye fastener at one side and a detachable belt with a metal buckle. Lined.
Garment Length: Mini
Verified On April 17, 2026
Pleated skort 41% OFF
Short skort in woven fabric with a pleated front. Features a zip fly with a concealed button and hook-and-bar fastener, diagonal side pockets, jetted back pockets and creases down the back.
Garment Length: Short
Verified On April 17, 2026
Asymmetric lace-trimmed skirt 41% OFF
Calf-length skirt in jersey with an elasticated waist and an asymmetric hem with a lace trim.
Verified On April 17, 2026
Satin maxi skirt 40% OFF
Long skirt in softly draping satin with an elasticated waist and a concealed zip and hook-and-eye fastener at one side. Shaping seams down the front and back for a flattering silhouette. Unlined.
Garment Length: Maxi
Verified On April 17, 2026
Tiered maxi skirt 41% off
Loose-fit maxi skirt in an airy cotton weave featuring a high, frill-trimmed waist with covered elastication and asymmetric tiers with frill trims. Lined at the top.
Garment Length: Maxi
Verified On April 17, 2026
Key Brand Facts
- The Name: "H&M" stands for Hennes & Mauritz. It originated when Persson's women's store, Hennes (Swedish for "hers"), acquired the hunting apparel brand Mauritz Widforss in 1968 to expand into menswear.
- Business Model: Known for "democratizing fashion," H&M brings runway-inspired trends to the mass market at affordable prices through a fast, flexible supply chain and outsourced production.
- Global Presence: It is the world's second-largest fashion retailer, following Inditex (parent of Zara).
- Sustainability Efforts: The brand has aggressive targets to use 100% recycled or sustainably sourced materials by 2030, reporting a level of 89% as of 2024. It also invests in circular fashion through initiatives like garment-collecting programs.
H&M Group Portfolio
Beyond the flagship H&M brand, the group operates several distinct brands targeting different aesthetics and price points:COS (Collection of Style): Minimalist, modern designs with a focus on higher quality and timeless pieces.& Other Stories: A premium brand offering fashion, jewelry, and beauty products with an artistic flair.ARKET: A modern-day market and lifestyle brand offering essential products for men, women, children, and the home.H&M Home: Dedicated to interior design and home furnishings.Weekday & Monki: Youth-focused brands specializing in denim and street style.
